NOVOS SEO Digital Marketing Company Review: Services, Pricing, Results & More

Finding an SEO agency that understands the realities of eCommerce can be difficult. Many digital marketing companies offer SEO as just one service among many, while eCommerce brands often need a more specialized approach that connects technical SEO, content, digital PR, paid media, and emerging AI search.

The NOVOS SEO digital marketing company takes a different approach. Founded in London in 2018, NOVOS focuses exclusively on eCommerce growth and has developed from a two-person startup into an employee-owned agency with more than 40 co-owners and over 250 eCommerce brands served globally.

But what exactly does NOVOS offer, how much does it cost, and does its track record justify considering the agency for an eCommerce SEO strategy? This review looks at its services, results, pricing, clients, awards, and overall approach.

What Is NOVOS?

NOVOS is a London-based eCommerce SEO and digital marketing agency founded by Antonio Wedral and Sam Hurley in 2018. The founders had previously worked in SEO and digital growth roles and identified problems with traditional agency models, including siloed strategies, excessive reliance on paid advertising, and limited transparency.

Today, NOVOS positions itself as an “eCommerce growth agency for the AI era.” Its approach goes beyond simply trying to improve traditional Google rankings. The agency aims to help brands become visible wherever potential customers search, including search engines, social platforms, and AI-powered discovery tools.

Its headquarters are located at 34–37 Liverpool Street, London EC2M 7PP, United Kingdom.

How NOVOS Has Grown

NOVOS has undergone several stages of development since its launch.

The business originally launched in 2018 under the name statement.digital. It rebranded in 2019, expanded its team, and continued growing through the following years. In 2020, the company increased its workforce significantly during the pandemic and later reached £1 million in revenue in 2021.

In 2022, NOVOS became employee-owned after growing beyond 30 employees and doubled its revenue in a single year. The company focused on improving processes in 2023 before introducing NOVOS 2.0 in 2024, which expanded its capabilities into areas such as CRM, traditional PR, TikTok SEO, and Pinterest SEO.

In 2025, NOVOS introduced paid media as another service line and expanded its leadership team while opening a second office in Sheffield. In 2026, the agency won National Digital Awards for Best Digital PR and Best eCommerce Agency.

NOVOS Services

One of the biggest reasons businesses consider NOVOS is its specialization in eCommerce. Rather than serving every type of company, the agency concentrates on online retailers and related consumer brands.

Its core services include:

1. SEO

SEO represents roughly half of NOVOS’s overall focus. Its SEO services cover several areas, including:

Technical SEO
On-site optimization
Keyword research
Content strategy
International SEO
Website migrations
Shopify SEO
Headless and React SEO

This makes the agency particularly relevant for eCommerce companies dealing with complex websites, multiple markets, or technology migrations. NOVOS reports completing more than 100 eCommerce migrations involving platforms and technologies such as Shopify, headless systems, React, and Magento.

2. Digital PR

Digital PR accounts for around 40% of the company’s focus.

The service is designed to help brands earn authoritative coverage and links through journalist outreach, content creation, link-earning campaigns, and brand storytelling. This can complement SEO by increasing referring domains and strengthening a website’s overall authority.

3. Paid Media

Paid media represents about 10% of the agency’s focus and was introduced as a formal service line in 2025.

The offering includes Google Ads, YouTube advertising, full-funnel strategy, and performance measurement.

4. AI Search and GEO

NOVOS has also invested in optimization for AI-driven search and discovery.

Its AI Search and GEO services focus on improving visibility across AI platforms and large language model-driven search experiences. The company also developed an internal AI squad in 2025 to respond to developments in areas such as GEO, AEO, and LLM visibility.

What Makes NOVOS Different?

The clearest differentiator is its 100% eCommerce specialization. Instead of working across industries, NOVOS concentrates on eCommerce brands in categories such as fashion, home and garden, health and beauty, food and drink, pet supplies, and jewelry.

The company also describes its philosophy as “Be the answer™.” The idea is to help brands appear wherever customers are looking rather than treating Google rankings as the only measure of visibility.

Another difference is the agency’s embedded growth partner model. Rather than behaving like a distant third-party supplier, NOVOS aims to work as an extension of a client’s existing team.

The company also emphasizes discovery-first marketing, transparency, reduced reliance on paid advertising, and an AI-ready approach.

Who Does NOVOS Work With?

NOVOS has worked with more than 250 eCommerce brands globally.

Its client portfolio includes well-known companies such as Adidas, TALA, Bloom & Wild, MADE.com, The Body Shop, Osprey, Vitabiotics, Ruggable, Antler, Pooch & Mutt, Swyft, Thread, Lush, and Heal’s.

The agency’s client base is also split between different company sizes. According to the supplied research, approximately 60% of clients are small businesses generating less than $10 million, while 40% are midmarket businesses generating between $10 million and $1 billion.

NOVOS Case Studies and Results

The strongest argument for an SEO agency is usually its results. NOVOS has reported significant organic-growth outcomes across multiple client campaigns.

TALA

TALA, an athleisure brand, is one of the standout examples.

From September 2022 through March 2026, its organic visibility reportedly increased by 5,537%. Referring domains grew by 888%, moving from 534 to 5,277, while NOVOS secured 638 pieces of coverage. Non-branded keywords ranking in positions 1–10 also increased by 14%.

MADE.com

NOVOS’s work with furniture retailer MADE.com reportedly generated £10.4 million in non-brand SEO revenue growth and helped acquire approximately 1 million new users.

The campaign also achieved first-position rankings for commercially important searches such as furniture, sofa, chairs, tables, sofa beds, armchair, cushions, and rugs. The agency also supported a successful migration to React and a headless CMS.

Patch Plants

Patch Plants reportedly achieved a return on investment of just under 4,000%. The company also recorded a 130% year-over-year increase in non-brand users acquired through SEO and an 81% rise in last-click SEO revenue.

Antler

For luggage company Antler, NOVOS reports a 249% increase in organic revenue year over year, a 144% increase in organic sessions, and a 153% increase in organic revenue during November compared with the prior year.

Pooch & Mutt

Pet food company Pooch & Mutt saw a 47% increase in revenue excluding subscriptions and a 30% increase in organic traffic to transactional pages. Organic revenue from supplements increased by 195%, referring domains rose by 64%, and the number of keywords ranking in the top 10 positions tripled.

Other Notable Results

The research also highlights several other campaigns:

Swyft: The company reportedly doubled search visibility, traffic, and revenue while achieving 246% of its backlink KPI and a 239% revenue increase from its SEO content strategy.

Diamonds Factory: Organic traffic grew by 60–70% year over year, while organic traffic in the German market increased by 447% through a blog strategy.

Thread: Its content strategy delivered a reported 1,700% increase in conversions.

Beavertown: The campaign reportedly generated 35% revenue growth, a 44% increase in non-branded keywords ranking in positions 1–3, and more than 100% ROI.

NIO Cocktails: SEO content reportedly drove a 205.94% increase in transactions.

The Body Shop: Non-brand organic traffic increased 33% even while brand search declined.

Across its client work, NOVOS reports more than £200 million in measurable organic growth.

NOVOS Pricing

NOVOS operates in the premium agency segment, and its pricing reflects the depth of its services and eCommerce specialization.

The supplied research lists a minimum project size of $5,000+ and an estimated hourly rate between $150 and $199. Typical project values fall in the $50,000–$199,999 range based on three Clutch reviews.

Examples of client investment include approximately:

Swyft: $60,000
Eleventh House: $10,000–$25,000
Diamonds Factory: approximately £100,000 or $138,000

That means NOVOS is unlikely to be the most suitable option for a very small business looking for inexpensive SEO. Its model appears better suited to eCommerce companies that see organic search as a significant growth channel and can invest accordingly.

Reviews and Client Feedback

The research reports a 5.0/5 Clutch rating from four verified reviews, with scores of 4.9 for quality and 5.0 for schedule, cost, and willingness to refer.

Clients have particularly mentioned strong project management, communication, work quality, timeliness, and specialist expertise. One client described the company’s SEO approach as more human than that of other agencies, while other testimonials praised the team’s responsiveness and ability to deliver on its promises.

The supplied research does not identify any major improvement areas across those four Clutch reviews.

Awards and Recognition

NOVOS has accumulated more than 40 award wins and nominations, according to the supplied research.

Recent recognition includes the 2026 National Digital Awards for Best Digital PR and Best eCommerce Agency. Previous recognition includes awards from the Global Search Awards, UK Search Awards, Global Agency Awards, and The Drum Awards.

The agency has also been listed among the Top 9 SEO Agencies in the UK for 2026 by PUSH Group and among the Top 10 Best E-commerce SEO Agencies for 2026 by Siege Media.

Team and Employee-Owned Structure

Another unusual feature of the NOVOS SEO digital marketing company is its ownership model.

NOVOS became employee-owned in 2022, and the company now has more than 40 co-owners. Its culture emphasizes employee happiness alongside business performance, with the company using a Happiness Index and promoting the idea that happy employees contribute to happy clients.

Key members of the leadership and delivery team include co-founders Antonio Wedral and Sam Hurley, Delivery Director Dan Cartland, Paid Media Director Benoit, Head of Client Services Laura, Operations lead Nine, and Head of Growth Jade.

Pros and Cons of NOVOS

Pros

NOVOS’s biggest strength is its deep specialization in eCommerce. The agency has experience working with major retail brands, complex websites, international SEO, content, digital PR, and migrations.

Its integrated model is another advantage. Combining SEO, digital PR, paid media, and AI search can give an eCommerce company a more unified growth strategy than hiring separate specialists for each channel.

The agency also has an extensive list of case studies and reported performance results, along with notable industry awards and positive client reviews.

Cons

The main potential drawback is cost. With a minimum project size above $5,000 and typical projects often falling into the five- or six-figure range, NOVOS may be outside the budget of smaller businesses looking for basic SEO services.

Its strong eCommerce specialization can also be a limitation for companies outside the sector. NOVOS is specifically built around online retail and consumer brands rather than being a general-purpose digital marketing agency.

Is NOVOS Worth Considering?

For an eCommerce business looking for more than basic keyword optimization, NOVOS appears to offer a broad and specialized growth model.

Its combination of technical SEO, content strategy, digital PR, paid media, international SEO, migration expertise, and AI search optimization makes it particularly relevant for established online brands looking to scale their organic visibility and reduce dependence on paid acquisition.

The reported results are also notable, ranging from substantial increases in organic visibility and traffic to major revenue and ROI improvements across different industries.

However, the agency’s premium pricing means businesses should evaluate potential return on investment rather than simply comparing hourly rates with lower-cost SEO providers.

Final Verdict

The NOVOS SEO digital marketing company stands out because it combines deep eCommerce specialization with a broader view of digital discovery.

Rather than focusing solely on traditional Google rankings, the agency’s strategy covers organic search, digital PR, paid media, and emerging AI-driven search experiences. Its employee-owned structure, extensive eCommerce client portfolio, reported £200 million-plus in organic growth, strong case studies, and industry recognition further strengthen its position.

For established eCommerce brands with meaningful growth ambitions and the budget to support a premium agency partnership, NOVOS is a company worth considering. For very small businesses or companies outside eCommerce, a more affordable or generalist agency may be a better fit.

Overall, NOVOS appears positioned less as a conventional SEO vendor and more as a long-term eCommerce growth partner for the evolving search landscape.

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